The typical target market for a hip hop magazine, would be a male, black 18-28 year old, where music is his life and very specific who he listens to, the music which he listens to will influence the way he dresses and the people which he hangs around with, the music is his life and will listen to it 70% of the day.
The style which he will have, will be fresh, individual and unique, he’s all about what he looks like and will always have a fresh pair of sneakers, which would be limited quick strikes, he will wear g-shocks, air Jordan’s and fresh jerseys.
His life would be laid back and relaxed, not normally high up on the income ladder, and would live in a working environment were crime is high, most of them would have a criminal conviction, which would be related with drugs, they would smoke cannabis, like many of the artists in the industry.
Many of the people would stay at the roots and stay with artists which are local to them, from west coast to east coast, with jay z and rick Ross, the difference style between them.
They would do see loads of live gigs which they have and music would follow into the college and high school, where rap battles would happen, the hip hop scene is very tight and its mainly focused in the us, so my target audience would be focused over there.
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