Introduction to the project

The aim of the coursework is to make a front cover, content page and a double page spread, they first thing which needs to be done is to understand where the gap in the market is, where there is an availability for a new magazine to be put into the market, the first stage to analyse this is to look at the magazines which are already out on the market, and looking at the genres which magazines cover, because there may be a large niche in the market for a new magazine where it can do well in and where it can thrive, so to understand what magazines which are out on the market, I will have to go and have a look at magazines in a shop, to see what’s to offer.

This will be classed as primary research, doing my own research into the product. This has to be done to make sure I wont be entering a competitive market with market leaders talking over the segmentation of the market. This is very important to make sure I will be able to make it in the market and be able to develop as a magazine and gain a large range of customers. This is one area of primary research but another area would be to analyse in more depth is the actual magazines, from different areas other than music, just to get to understand how magazines relate to their company, from the ‘GQ Magazine to the rolling stones’ this will help me understand how other magazines address there target audience, this doesn’t mean I’m going to use their ideas but I will take them into account.

If you take one extreme to another from the music magazine world:

With a heavy metal magazine and a kids music magazine.

I.e. with heavy metal magazines the colour scheme it red black and white, 3 very bold colours which represent the music, but also they are very  powerful, with red representing passion and emotion, and the black and  white contrasting make it very hard hitting stuff. Comparing this to the  ‘smash hits’ magazine where all the content is toned down and the colours are much simpler and more child like, with the soft pastel colours but with also the bight colours for the kids, to make the magazine more relatable and more fun it a way, because a child would find a magazine like ‘GQ’  very boring to read with the italic font and the browns and the green colours been used and the formality of the magazine as well.