Advertising In a Magazine

The adverts which are included in the magazine are also very important, if you take the magazine XXL, they wont put anything random in the magazine, and on the other end, the companies wont randomly advertise in magazines which target audience doesn’t read, the company Casio G-shock, have a very successful company and have become iconic, this would be down to the constant advertising and marketing done by the company and typically their adverts would be included in the magazine, because ‘all’ of XXL readers would own a G-shock and it would be seen as a investment for the company to advertise in the magazine, this also carries on the fashion style which XXL have going on, exposing the new styles which is appearing in the hip hop scene, so the adverts which are chosen don’t always look like advert, they could look like features, so it isn’t just seen as another selling pitch from the company.

The design of the advert is also very important for the company, as you can see in this image of one of the adverts, its very urban and would appeal to the readers of the magazine, showing the tattoos on his arm while riding a bike, looks care free and the rush of going quick on a bike, shown by the blur in the background.  This showing, the watch has something to do with it and the personality of the person.